Rejections are expensive not because of the fix but because of the queue. A second review round costs you days, and it is nearly always caused by something that takes ten minutes to get right beforehand.
Privacy and data
- Data-safety form matches what the app actually collects, including SDK collection you did not write
- Privacy policy URL is live, reachable and specific to this app
- Privacy manifest declares every required reason API you call
- ATT prompt appears before any tracking, with a purpose string that explains the benefit to the user
- Account deletion is available in-app, not only by emailing support
Monetisation
- Subscription terms, price and renewal period visible on the paywall itself
- Restore purchases is present and works on a clean install
- No external payment links for digital goods
- Ad placements do not obstruct navigation or appear during content consumption in ways the policy prohibits
- Rewarded ads clearly disclose the reward before the user opts in
Content and functionality
- No placeholder text, lorem ipsum or debug screens reachable in the release build
- Demo account provided in review notes, with working credentials you tested today
- Every permission request has a purpose string that names the feature
- App works on the smallest supported device without clipped layouts
- No crashes in the first sixty seconds on a cold install with no network
Listing
- Screenshots show the real app, not marketing mockups with invented UI
- Age rating questionnaire answered honestly, including user-generated content
- Support URL resolves to a page a human monitors
None of this is clever. It is just a checklist, and running it turns a two-week approval into a two-day one.
Want this applied to your product?
We do this work for clients every week. Bring us the specifics and we will tell you what we would change first.
Book a Call