Ad revenue and policy compliance are usually framed as a trade-off. They are not. The highest-earning placements in our portfolio are also the most compliant ones, because accidental clicks do not convert and advertisers eventually stop paying for them.
Placements that earn
- Interstitial at a natural break — level complete, article finished, task saved. Never mid-task.
- Rewarded video with a reward the user genuinely wants and opted into explicitly
- Native ads inside a feed, visually distinct and labelled
- App open ads on cold start only, with a frequency cap
Four ways to get suspended
- Ads adjacent to navigation, where a mis-tap becomes a click
- Interstitials on app exit or immediately on launch after a background return
- Stacked or overlapping ad units in one view
- Encouraging clicks, however gently — 'support us by tapping'
Frequency is the real lever
Most apps under-cap. An interstitial every third natural break, with a sixty-second floor between impressions, usually earns more over thirty days than an uncapped one — because the users who would have churned are still there to see ad number forty.
We instrument this per-cohort and tune it after launch. The first configuration is always a guess.
Want this applied to your product?
We do this work for clients every week. Bring us the specifics and we will tell you what we would change first.
Book a Call